Author: Rob X (3 articles found) - Clear Search




“If you were arrested for being a real estate investor would there, be enough evidence to convict you?” I was once asked! I wholeheartedly responded with a resounding, “YES!” You must be able to do that which makes you stand out from your competition. As you begin your campaigns as part of your overall marketing strategy and goal, continue to diligently test and track results as you go. You MUST be able to determine what marketing tools work best for you in your marketplace in order to draw the highest number of motivated sellers to your real estate investing business. 

People often ask me, “What is the best way to find motivated sellers and buyers?” My response is to do that which your competition will not and do a lot of it. Dare to be different in your approach to locating motivated sellers. Analyze, discover, and continue to rediscover the best combination of marketing methods that will generate the highest number of motivated sellers for your business. Develop three to five marketing techniques that give the very best lead-generating leverage possible and devote your resources to those marketing techniques which net the very best results. As simple as it may sound---don’t spend time on something that is not productive. 


Example of a Pure Option at Work



In 2020, I knocked on the door of a homeowner. I told him we loved his neighborhood and wanted to buy a home there. Did he know anyone thinking of selling?

As it turned out, he was about to put his home up for sale because he and his wife could no longer afford to pay their property taxes. Though their house would be paid off in a couple of years, due to being on fixed incomes, they were being forced to sell even though they loved their house and didn’t want to move.

Here’s how a Pure Option fixed this homeowner’s real estate problem. 

The homeowner said his home was worth $175,000. I agreed to pay his yearly property taxes. In exchange, he gave me the right to buy his home in the next twenty years for $175,000. Also, for each $1.00 we paid in property taxes, the purchase price would be reduced by $1.50. We also agreed to not exercise our Option to buy the property for the first 10 years of the 20-year option unless he moved from the home. 

This was a win-win deal. The homeowner was not forced to sell and move. We would capture all the appreciation gain on the property for the next twenty years. 

How often have you met with a homeowner who DOESN’T want to sell, but until now, you’ve been unable to help that person solve their real estate problem? 

Have you ever run into a homeowner with a situation like this? Pure Options are one of the least understood and least used deal structuring tools in real estate.  Now you know what to do!

Confessions of a Not-Broke Real Estate Investor



Rob X is a landlord with a “real job” who doesn’t want his full name used for reasons understood only in corporate America. 

My name is Robert, and I’m a real estate investor association (REIA) member.  I have a confession to make: I don’t want to quit my job.

I feel a little funny saying that, because it seems like an awful lot of the gurus, experts, and people around me at my local group would really, really like me to want to quit my job.

In fact, it seems like “job” is a 4-letter word around my REIA. A lot of people can’t even seem to say it: it’s a word so obscene that they have to spell it. J.O.B. Which, for those of you who haven’t caught on yet, means “Just Over Broke”.

The problem is, I’m not just over broke. Like millions of other Americans, I have a pretty good-paying job, with good benefits, and a credit score to match. I don’t hate what I do. I don’t feel oppressed by my bosses. I kind of like what I do for a living. I trained for it, I got good at it, and I enjoy it.

In other words, I’m not looking for real estate to fix my financial life; my financial life has been just fine for years.

I’m looking for real estate, and real estate-related assets, to KEEP my financial life fine when I retire,