Author: Jason Roberts (3 articles found) - Clear Search

“Hey! It’s me again…” A lesson in the Power of Following Up

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The other day I was talking to a good friend of mine about the changing market and what strategies he found worked best. 

We were sharing the various tweaks we had made to our own marketing plans and how successful they were or were not. It’s a conversation we often have.

But what struck me this time, and I am not sure why it hasn’t struck me before, was that the one strategy we always put in the success column is Follow Up. Consistently following up with a lead always works!

 

If One is Good, More is Better

I have always been a person who thinks in terms of if one is good, more must be better.

I figure that if I send one letter, 10 would be better.  If I make 1 phone call, 6 would be better. If I sent 1 email, 100 would be better! Okay, that may be pushing it, but you get the gist. Sending just one piece of marketing is good but more is better! I think that is why the idea of Follow Up has been something I have always used.

When I explain this strategies benefits to my coaching students, I always use the example of shopping in a store at the mall.  If you are like me, you walk into the store with a single purpose…to get the item you are looking for as quickly as possible and get the heck out of there! But if you are also like me, the store
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Why You Should Be Holding Title in a Land Trust

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Do you remember 1969? Probably not. But I remember the year 1969 very well. It was the year in which I purchased my first rental house. I was still in college and realized that I needed to break the cycle of poverty in my family.  

First, I decided to get more education than anyone else in my family. So, I went to college and majored in business. While studying in college, I realized that most people in America who became wealthy did it through investment in real estate. My initial interest was in apartment buildings, but since they took large amounts of down payment money (the “nothing down” concept had not been invented yet) I defaulted to the single-family home as my IDEAL investment vehicle. 

By the time I graduated from college I had acquired three rental houses and one small office building. After graduation, I continued acquiring rental houses and titling them in my name personally. One sunny morning I woke up and realized the potential risk I was creating by owning all these properties in my own name. These were the days before you could access the county recorder’s office online. But you could go down to the courthouse and walk into the recorder’s office to look up each owner of every property in town. Wow, was I stupid! 

I began to research different ways of holding a title to real estate. When I di
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Why Lease Options are Great for Beginners

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          Sometimes I would love to go back in time, just to get a chance to do a few things differently than what I actually did…or didn’t do - of course, hindsight is 20/20 right?

          That hindsight, and all the things I did BEFORE I discovered lease/options that I wish I'd just skipped, is why I now stress to everyone who wants to start making money in real estate to consider lease/options FIRST. Please understand that this is not a suggestion based on selfish motives, it is based purely on experience. 

          And the reason why I believe, and am convicted of the fact, that lease option strategies are the absolute best strategies in all of real estate investing for every beginning and seasoned investor to get involved with, is because it takes no capital, very little time, and minimal training, to start getting paid quickly in real estate investing.

          If you were to purchase an average rental property, in a typical neighborhood (let’s say for example a 3 bed, 1.5 bath home rents for $1,200, with a cost of $80,000), and assumin
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